I have recommended blogging to many of my clients and others in my network, whether as their principle outreach or as a complement to or destination for their social media strategy. This blog post gives a general outline of what to do to plan and set up a blog.
Most blogs contain posts which are discrete stories or articles that, while they might share common topics, are intended to be read on their own, not as part of a linear progression. For these blogs, unless you have set up some order, the posts are in an unstructured list that your users can either read […]
Lately I’ve had a few projects that were dependent on photos that other people sent me. It has become pretty typical when I request photos that people send stuff that is, well, not so great. You don’t have to be a pro or have a fancy camera to take a photo that can be used in […]
I’ve heard recently from some friends who blog that they are discouraged that they don’t have much engagement with their readers. With no feedback or interaction, they are wondering why they should even bother. This started a conversation that focused on answering just one simple question: Why do you blog?
Repurposing existing design work for another deliverable is a great way not only to make better use of your design budget, it helps you achieve a consistent look and feel across projects. But this means having to do some up-front planning and having to keep your projects organized. Keep your files clean as you work, or plan on time after the deliverable is sent off to clean up the files.
What are the common-sense rules to naming files? Does it really matter? Even though your computer allows you great flexibility in naming files, think ahead to how the file will be used. Take pity on the user that will have to type that name into a web browser, and be mindful of how the name will look once the escape codes are entered in place of spaces.
Sellers and bloggers need your feedback and comments, so take the time to give feedback when you can. For sellers on sites such as Amazon, feedback that “everything was as expected” is better than no feedback at all. Be sure to place blame (and credit) where it belongs, and try to stay constructive and fair.
There are many tools available to help you quickly get a site online. If you want to do the work yourself, then regardless of the tool you choose you will need to invest some time to learn it–so make that investment of your time in a tool that seems to have the most to offer.
A style guide is the way that you can make sure that everyone writing content for your company is using tone and vocabulary and presenting your brand in a consistent way–whether it is web copy, brochures, technical papers, or even correspondence.
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