Getting traffic to your website is an important job which your advertising and SEO efforts should do. But if you aren't converting visitors into customers, then something is wrong. The most important thing your website should be is a source of sales.

We can look at your website and suggest ways you can improve your conversion rate. First we learn about your customers, products, and strategic goals. Then we analyze every part of your website and write a 10- to 25-page report with suggestions about what you should change to help convert browsers into buyers and meet your strategic goals.

Following are some of the topics covered in a report, although each report is very different depending on your audience, your goals, your website, and the nature of your business:

• Navigation standards: Is your site designed with common usability standards such as an easy link to home, and clearly indicated links?

• Template: Is your template applied consistently, and does it implement good readability standards?

• Look and feel: Does the design of your site match with your collateral and business cards?

• Graphics: Are your graphics audience-appropriate and professional? Are they crisp and web-optimized?

• Hierarchy: Is the information on your site organized logically and in a way that your audience will find intuitive?

• Titles: Are the names and titles of pages, links, and other items intuitive for your audience?

• Calls to action: Do you have a clear call to action on every page, and is there a process in the background to turn those actions into sales?

• Downloads: Are your downloads and links sending potential customers off your site before you've made a sale?

• Forms: Are you collecting too much or not enough information from users?

• About Us: Is your Company or About Us page saying the right thing?

• Freshness: Is the site designed in a way that forces you to constantly keep it looking fresh?

• Automation: Are there ways you can automate aspects of your site to make it easier for you to maintain?

• Copy: Is your copy brief yet complete? Is it compelling? Is it making the point you want to make?

• Co-marketing: Are there co-marketing opportunities on your site, such as promoting association or other memberships?

• Contacts: Are you offering your customers the best ways to contact you?

Contact us today and we'll talk about your project.