Following are some tools and resources that we use and recommend.
Shoestring Marketing
I was on Joanne McCall's BlogTalkRadio show talking about branding and marketing on a shoestring.
If you need the basics and don't have a lot of budget, this might be for you. Listen now (MP3).
How-to Papers
Your Wikipedia Page
Want a Wikipedia page for your company? There are
some important issues to consider before jumping in the water. Read the document
HTML Email Templates
If you use email to communicate with your customers and prospects,
consider using an HTML-based template. Read the document
Using a distinctive font can be a big step in the right direction toward creating your unique brand. My favorite place to browse and buy fonts is MyFonts.com.
Online Printing Resources
Especially if you want business cards, postcards, notepads, or other items in small quantities, these online services are a good option. There are many to choose from, but following are two with which I have personal experience and recommend. Visit CopyCraft. Visit Overnight Prints.