I’ve heard recently from some friends who blog that they are discouraged that they don’t have much engagement with their readers. With no feedback or interaction, they are wondering why they should even bother. This started a conversation that focussed on answering just one simple question: Why do you blog?
Rolling up feedback is more important than you think. Not rolling up your feedback can add hundreds and sometimes thousands of dollars to the cost of your project, add extra rounds of revisions, and increase the risk that important feedback will be missed.
A style guide is the way that you can make sure that everyone writing content for your company is using tone and vocabulary and presenting your brand in a consistent way–whether it is web copy, brochures, technical papers, or even correspondence.
Show your technology leadership by treating the names of mature technologies as mature terms and drop the hyphens! Talk to your company legal reps, branding cops, and corporate marketing heads. Make it an issue. Pass the word around and get others involved. Make it happen!
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