You don’t have to call it a “blog” in order to have a spot on your website to say what you want to say. But if you call it a “blog,” you must keep it current or it will be worse than no blog at all.
Rolling up feedback is more important than you think. Not rolling up your feedback can add hundreds and sometimes thousands of dollars to the cost of your project, add extra rounds of revisions, and increase the risk that important feedback will be missed.
Long-copy sales pages can be an effective way to sell your product IF you take care in the writing and design.
A style guide is the way that you can make sure that everyone writing content for your company is using tone and vocabulary and presenting your brand in a consistent way–whether it is web copy, brochures, technical papers, or even correspondence.
Show your technology leadership by treating the names of mature technologies as mature terms and drop the hyphens! Talk to your company legal reps, branding cops, and corporate marketing heads. Make it an issue. Pass the word around and get others involved. Make it happen!
