I’ve heard recently from some friends who blog that they are discouraged that they don’t have much engagement with their readers. With no feedback or interaction, they are wondering why they should even bother. This started a conversation that focussed on answering just one simple question: Why do you blog?
Rolling up feedback is more important than you think. Not rolling up your feedback can add hundreds and sometimes thousands of dollars to the cost of your project, add extra rounds of revisions, and increase the risk that important feedback will be missed.
A style guide is the way that you can make sure that everyone writing content for your company is using tone and vocabulary and presenting your brand in a consistent way–whether it is web copy, brochures, technical papers, or even correspondence.
Show your technology leadership by treating the names of mature technologies as mature terms and drop the hyphens! Talk to your company legal reps, branding cops, and corporate marketing heads. Make it an issue. Pass the word around and get others involved. Make it happen!
- Receive email notifications of new posts:
Click a tag for related posts:agencies audiences Basecamp blog brand business call to action community computers customers customer support editing email estimates fonts freelance gadgets graphics iPad job hunting leads logos mac marketing messaging Outlook packaging planning PR productivity product review professionalism project management projects recommendations resume reviews self publishing social media stock photography Technology tradeshows web design windows writing
Read about it here. Have a question or comment? Email me! (see links below).
- Why Do You Blog?
- Batch Processing with Affinity Photo
- The Entrepreneur’s 10-Step Condensed Business Plan
- iPad: How Old is Too Old?
- Do I Have Enough to Quit My Day Job?
- Leave Localization to the Pros
- Make Your Calendars Play Nice Together
- Free Graphics Sources
- Mirrored Margins in MS Word
- A Tale of Three Headsets
- Time to Move On
- The Event Plan: a Tradeshow Primer
- GoToWebinar Basics
- Outlook for Mac: So Close!
- From Windows to Mac
- Evernote is Awesome
- Set Up a DocBook Toolchain
- Your Professional Resume
- Stock Photography Tips
- Tricking Your Customers is Disrespectful