Event management has become a big part of what I do. One thing I stress is that every event needs a documented plan: it starts with strategy and then dives into the tactics. Not only does this give everyone a single “plan of record” to refer to as they work on the show, it helps you with planning […]
Giveaways typically have multiple purposes. They are a way to attract people to your booth, they provide a way for you to collect leads which hopefully turn into sales, and they are a way for you to promote your brand to prospective customers. However, these purposes can sometimes be at cross-purposes. Exhibiting at a tradeshow is expensive. Get the most from your tradeshow budget by not just driving “traffic” to you booth, but by driving “prospective customers” there.
When it comes to merchandising, the item you select becomes an extension of your brand. Make sure that it is something that reflects the quality of your brand and that it is something that your customers will relate to you.
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