Everyone knows that if you are starting a business, your first step is a business plan. This is true no matter what size your business will be and what you plan to do. But too often, would-be entrepreneurs get mired in this step and never seem to get anywhere.
Event management has become a big part of what I do. One thing I stress is that every event needs a documented plan: it starts with strategy and then dives into the tactics. Not only does this give everyone a single “plan of record” to refer to as they work on the show, it helps you with planning […]
Freelancer Tip #1: Even those with years of freelancing behind them can get in a deadline bind, and the more clients you juggle, the harder it gets. Missed deadlines are a fact of life: it is timely communication that can make missed deadlines okay (or at least not so bad).
Everyone knows that project slips are sometimes unavoidable and so the agencies plan for this, but major schedule delays cause a ripple effect of problems for the freelancers and other resources on your project.
Repurposing existing design work for another deliverable is a great way not only to make better use of your design budget, it helps you achieve a consistent look and feel across projects. But this means having to do some up-front planning and having to keep your projects organized. Keep your files clean as you work, or plan on time after the deliverable is sent off to clean up the files.
What are the common-sense rules to naming files? Does it really matter? Even though your computer allows you great flexibility in naming files, think ahead to how the file will be used. Take pity on the user that will have to type that name into a web browser, and be mindful of how the name will look once the escape codes are entered in place of spaces.
A marketing plan is critical to every company. If you don’t have a plan in place yet, commit to taking just one hour to create a “Minimalist Marketing Plan” so you can rely on more than just luck to make some sales and move forward.
Especially in these not-so-rosy economic times, marketing budgets must get as much return as possible. Don’t end your marketing planning with the call to action. Follow it through to the point where your goal is achieved.
Click a tag for related posts:agencies audiences Basecamp blog brand business community computers customer support editing email estimates fonts freelance gadgets graphics iPad job hunting logos mac marketing messaging Outlook packaging planning PowerPoint presentations productivity product review professionalism project management projects recommendations resume reviews self publishing social media stock photography Technology tradeshows virtual meetings web design windows Word writing
- Virtual Meeting Tip: Sound
- Can we reduce travel to business meetings?
- A Blog Post about Blogging
- Serious Layout in MS Word
- A Supercomputing vocabulary primer
- Planning categories and tags for an organized blog
- Improving Your Presentations
- 1-minute Photo Improvement
- Why Do You Blog?
- Batch Processing with Affinity Photo
- The Entrepreneur’s 10-Step Condensed Business Plan
- iPad: How Old is Too Old?
- Do I Have Enough to Quit My Day Job?
- Leave Localization to the Pros
- Make Your Calendars Play Nice Together
- Free Graphics Sources
- Mirrored Margins in MS Word
- A Tale of Three Headsets
- Time to Move On
- The Event Plan: a Tradeshow Primer
- GoToWebinar Basics
- Outlook for Mac: So Close!
- From Windows to Mac
- Evernote is Awesome
- Set Up a DocBook Toolchain
- Your Professional Resume
- Stock Photography Tips
- Tricking Your Customers is Disrespectful
- Deadline Management
- Manage To-dos With Basecamp
- The Brydge+ iPad Keyboard
- LinkedIn for Job Seekers
- Week Numbers in Outlook
- Hidden Impacts of Project Schedule Delays
- Getting Started in Self-publishing
- 13 Tips for Your Blog or Newsletter
- Do Religion and Marketing Mix?
- Consistent Color = Brand Power
- Outlook Automation with “Quick Steps”
- Comment Spam: I Give Up
- Good Design Housekeeping
- File Naming Sanity
- PowerPoint Graphics Tips
- Comment Karma
- Comparing Two iPad Keyboards: ZAGG and Logitech
- Outlook Rules 101
- Consolidated Outlook Inbox
- Five Steps to Plan a Website
- Choosing a Domain
- Outlook Productivity: Tagged Searching
- Considering a Switch from Windows to Mac?
- Tradeshow Giveaways & Promotional Gifts
- Why Rush Jobs Are Evil
- Online Printing: Customer Service is King
- Estimate Etiquette
- Getting Organized With Outlook PSTs
- WordPress vs. Weebly
- Comparing 5 Online PM Tools
- Choosing your Next Non-Mac Computer
- Is it Really a Blog?
- Your Laptop’s Video Connectors
- Know Your Graphics – or Look Like You Do
- Add a Keyboard to Your iPad
- Letterhead in an Email World
- Use Simple URLs
- Keep in Touch with Your Customers With Email
- Rolling Up the Feedback
- Keep Agency Project Costs Down
- Merchandising and Your Brand
- Your Email Address and Your Brand
- B2B Social Media: Are you overlooking StumbleUpon?
- Email Marketing vs. Spam
- The Long-copy Sales Page in 5 Steps
- You Need a Writing Style Guide
- Why Reference Cards?
- Lose the Hyphen!
- The Minimalist Marketing Plan
- Your Business Name and Domain
- Trade Downloads For User Data
- Monitor Social Media For Product Feedback
- Take Every Branding Opportunity
- Messaging 101
- Creative Use of Your Customer Service Stories
- Don’t Stop With a Call To Action
- Creating a Text-based Logo
- The Reluctant Social Media Networker
- Save Money With an Effective RFQ
- User Communities and Exclusivity
- Recommendations and Your Reputation
- The iPad As Business Tool