Everyone knows that if you are starting a business, your first step is a business plan. This is true no matter what size your business will be and what you plan to do. But too often, would-be entrepreneurs get mired in this step and never seem to get anywhere.
Event management has become a big part of what I do. One thing I stress is that every event needs a documented plan: it starts with strategy and then dives into the tactics. Not only does this give everyone a single “plan of record” to refer to as they work on the show, it helps you with planning […]
Freelancer Tip #1: Even those with years of freelancing behind them can get in a deadline bind, and the more clients you juggle, the harder it gets. Missed deadlines are a fact of life: it is timely communication that can make missed deadlines okay (or at least not so bad).
Everyone knows that project slips are sometimes unavoidable and so the agencies plan for this, but major schedule delays cause a ripple effect of problems for the freelancers and other resources on your project.
Repurposing existing design work for another deliverable is a great way not only to make better use of your design budget, it helps you achieve a consistent look and feel across projects. But this means having to do some up-front planning and having to keep your projects organized. Keep your files clean as you work, or plan on time after the deliverable is sent off to clean up the files.
What are the common-sense rules to naming files? Does it really matter? Even though your computer allows you great flexibility in naming files, think ahead to how the file will be used. Take pity on the user that will have to type that name into a web browser, and be mindful of how the name will look once the escape codes are entered in place of spaces.
A marketing plan is critical to every company. If you don’t have a plan in place yet, commit to taking just one hour to create a “Minimalist Marketing Plan” so you can rely on more than just luck to make some sales and move forward.
Especially in these not-so-rosy economic times, marketing budgets must get as much return as possible. Don’t end your marketing planning with the call to action. Follow it through to the point where your goal is achieved.
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