Giveaways typically have multiple purposes. They are a way to attract people to your booth, they provide a way for you to collect leads which hopefully turn into sales, and they are a way for you to promote your brand to prospective customers. However, these purposes can sometimes be at cross-purposes. Exhibiting at a tradeshow is expensive. Get the most from your tradeshow budget by not just driving “traffic” to you booth, but by driving “prospective customers” there.
When it comes to merchandising, the item you select becomes an extension of your brand. Make sure that it is something that reflects the quality of your brand and that it is something that your customers will relate to you.
A style guide is the way that you can make sure that everyone writing content for your company is using tone and vocabulary and presenting your brand in a consistent way–whether it is web copy, brochures, technical papers, or even correspondence.
A marketing plan is critical to every company. If you don’t have a plan in place yet, commit to taking just one hour to create a “Minimalist Marketing Plan” so you can rely on more than just luck to make some sales and move forward.
Whether you have a startup company looking for an angel or you’re a one-person shop looking to freelance, one of your very first steps is to come up with a good business name and domain.
I knew it was important for me to jump into the social media fray, because not participating in popular social media outlets would only result in a conspicuous absence. But I’m not a “social” person. I don’t care what I can do in social media, as much as I care about what the minimum is that I really must do.
Creating community is important, but don’t forget that any time you create a community, you tend to exclude others. That might be fine if you truly ONLY want to reach that particular community, but that’s usually not the case.
- Why no comments?
Read about it here. Have a question or comment? Email me! (see links below).
Tagsagencies audiences blog brand business call to action color comments community computers customers customer support editing email estimates fonts graphics iPad leads logos marketing merchandising messaging Outlook packaging planning PowerPoint PR presentations printing productivity product review project management Projects PSTs recommendations reviews RFQs sales social media spam technology tradeshows web design writing
- Reproducible Color = Brand Power
- Outlook “Quick Steps” Automation
- Comment Spam: I Give Up
- Good Design Housekeeping
- Naming Your Files
- PowerPoint Graphics Tips
- Comment Karma
- Comparing Two iPad Keyboards: ZAGG and Logitech
- Outlook Rules 101
- Consolidated Outlook Inbox
- Five Steps to Plan a Website
- Choosing a Domain
- Outlook Productivity: Tagged Searching
- Considering a Switch from Windows to Mac?
- Tradeshow Giveaways & Promotional Gifts
- Why Rush Jobs Are Evil
- Online Printing: Customer Service is King
- Estimate Etiquette
- Getting Organized With Outlook PSTs
- WordPress vs. Weebly