Years ago, I managed documentation projects for a group within a major multinational corporation. All of our documents (and web content) were localized into Chinese, Portuguese, and Russian.
These disrespecting ads mislead, sensationalize, and exclusively target emotional triggers to suck browsers into opening an email or clicking that ad.
Writing and publishing can be a very rewarding experience, but it takes a lot of work! I was recently asked for some information on how to get started in self-publishing. As I often do, I am posting my answer here.
13 tips to help you plan your new blog or newsletter before you launch it to make sure it projects the professional image that you want to portray.
We are a melting pot of lots of things including faiths and we are all free to express that. Just go into it knowing that not everybody in your audience will agree with your sentiment, and some folks will feel uncomfortable about it.
Giveaways typically have multiple purposes. They are a way to attract people to your booth, they provide a way for you to collect leads which hopefully turn into sales, and they are a way for you to promote your brand to prospective customers. However, these purposes can sometimes be at cross-purposes. Exhibiting at a tradeshow is expensive. Get the most from your tradeshow budget by not just driving “traffic” to you booth, but by driving “prospective customers” there.
In everything in life, you get what you pay for, and online printing services are no exception. Customer service became the final deal-breaker that caused me to choose just one of these services for all of my future online printing needs.
Every time you communicate for your company, you are wasting an opportunity if you don’t use your brand. Use letterhead PDFs for all your emailed documents to help keep your brand in front of your customers.
What separates legitimate email marketing from spam is the opt-in. Be careful not to over-communicate, make sure to consistently demonstrate value, and you just might have a successful email marketing campaign.
Long-copy sales pages can be an effective way to sell your product IF you take care in the writing and design.
A marketing plan is critical to every company. If you don’t have a plan in place yet, commit to taking just one hour to create a “Minimalist Marketing Plan” so you can rely on more than just luck to make some sales and move forward.
Wherever people encounter your product or service is an opportunity to express your brand. Look for ways to inject some personality where your customers will find it a pleasant surprise.
There are many reasons why having a messaging document for each of your brands is important, but the most compelling reason is so all the players on your team will be moving your brand in the same direction.
Especially in these not-so-rosy economic times, marketing budgets must get as much return as possible. Don’t end your marketing planning with the call to action. Follow it through to the point where your goal is achieved.
