Macs are great, and so are PCs. Assuming you already decided on a PC, what do you need to consider when you go to buy one? Get the best computer you can afford so that it will remain a good tool for you throughout its life.
Rolling up feedback is more important than you think. Not rolling up your feedback can add hundreds and sometimes thousands of dollars to the cost of your project, add extra rounds of revisions, and increase the risk that important feedback will be missed.
When it comes to merchandising, the item you select becomes an extension of your brand. Make sure that it is something that reflects the quality of your brand and that it is something that your customers will relate to you.
StumbleUpon is another tool in the social media toolbox that lets us stay in touch with the world with as little effort as possible. And now that it has surpassed Facebook as the leading social media tool, your Stumbles may be seen by more people than ever.
A style guide is the way that you can make sure that everyone writing content for your company is using tone and vocabulary and presenting your brand in a consistent way–whether it is web copy, brochures, technical papers, or even correspondence.
Show your technology leadership by treating the names of mature technologies as mature terms and drop the hyphens! Talk to your company legal reps, branding cops, and corporate marketing heads. Make it an issue. Pass the word around and get others involved. Make it happen!
A marketing plan is critical to every company. If you don’t have a plan in place yet, commit to taking just one hour to create a “Minimalist Marketing Plan” so you can rely on more than just luck to make some sales and move forward.
Especially in these not-so-rosy economic times, marketing budgets must get as much return as possible. Don’t end your marketing planning with the call to action. Follow it through to the point where your goal is achieved.
I knew it was important for me to jump into the social media fray, because not participating in popular social media outlets would only result in a conspicuous absence. But I’m not a “social” person. I don’t care what I can do in social media, as much as I care about what the minimum is that I really must do.
They say that to start a project off on the right foot you should hold an effective kickoff meeting. I think that you can start it off on an even better foot by starting out with an effective request for quote (RFQ).
Creating community is important, but don’t forget that any time you create a community, you tend to exclude others. That might be fine if you truly ONLY want to reach that particular community, but that’s usually not the case.
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