Online Printing: Customer Service is King
My agency focuses on three types of customers: engineers and other very high-tech customers, local agencies who need to sub or overflow work they do for their own clients, and what I call “shoestring” customers: the individuals, small businesses, and non-profits with big ideas and tiny budgets. (Here is a recording of an interview I did on Joanne McCall‘s BlogSpot Radio show about my approach to Shoestring Marketing.)
My shoestring clients need short-run print jobs, so I typically turn to online printing services to provide them with their brochures, postcards, posters, coffee mugs, booklets, and more. If you haven’t tried online printing services, it’s a good thing to explore (although I still say a good relationship with a local printer is important if you do any traditional press work). You create an account, choose from their available products, then upload your file. They send you a PDF proof for you to verify, then a week or so later the FedEx or UPS truck rolls up and hands you the finished product. Nice! But not all online print services are created equal.
There are MANY of these service around. When I Google “online print services” I get 1,360,000,000 results. Choose one that has a good user interface, has the range of products you need, and has pricing that you can live with. However, you need to also look for quality and customer service — something that may require some trial and error.
For a few years I took a shotgun approach and used a wide variety of online printing services for lots of different one-off projects. Think of it as an auditioning process. This narrowed things down for me to just two services: OvernightPrints, and CopyCraft.
Quality and Customer Service
In everything in life, you get what you pay for, and online printing services are no exception. Customer service became the final deal-breaker that caused me to choose just one of these services for all of my future online printing needs. Bear with me as I tell you two quality-issues stories.
Quality-Issue Story #1: Overnight Prints
Last year at a tradeshow that I organize every year for one of my shoestring customers, I received a box of brochures that I’d had printed by Overnight Prints. Opening the box right there in the tradeshow booth with my customer looking on, it was blatantly obvious that the brochures had been dropped on the ground in a not-too-clean place, then hastily picked back up and put into the box. They were all dusty. Many of them were bent and creased, some even had perfect shoe prints from having been stepped on. Of the 100 brochures I ordered, I had to throw away 20-30 of them. When I called customer service at Overnight Prints, they apologized (rather tersely, btw), but didn’t offer any explanation, discount, or incentive for me to continue to do business with them.
Quality-Issue Story #2: CopyCraft
I recently ordered business cards with rounded corners for the same shoestring customer from story#1 above. I ordered them from CopyCraft. When I received the cards, they were perfect — except the corners were not rounded. I sent an email to my Copy Craft account manager, Rusty. First thing the very next day, Rusty called me. He apologized, he explained what had happened, and he explained what they were going to do to fix the problem at no cost to me. The day after that (today), FedEx arrived to pick up the square-cornered cards, and early next week I expect to receive my box of rounded-corner business cards. (When I talked with Rusty he offered to get this done more quickly, but I explained that I don’t need to rush.) This story reveals an important contrast between these companies: CopyCraft assigns an account manager to you so you always have an individual’s phone number and email address to contact. If Overnight Prints offers this, I never knew about it.
The moral of the story
Customer service and Quality win the day over Price. Yes, I sometimes (not always) pay a little more for using CopyCraft, although their prices are still competitively low. But most importantly–what I get for an invoice that is about 5% higher is (A) a higher quality product, and (B) an account manager who cares about my projects and who will make sure I get what I need, when I need it. I get exactly what I pay for. I’ll stick with CopyCraft, and this is the company I recommend to those who ask for advice about online printing services. Thanks Rusty!
2 Responses to Online Printing: Customer Service is King
Click a tag for related posts:
agencies audiences Basecamp blog brand business community computers customer support editing email estimates fonts freelance gadgets graphics iPad job hunting logos mac marketing messaging Outlook packaging planning PowerPoint presentations productivity product review professionalism project management projects recommendations resume reviews self publishing social media stock photography Technology tradeshows virtual meetings web design windows Word writingAll Posts
- Virtual Meeting Tip: Sound
- Can we reduce travel to business meetings?
- A Blog Post about Blogging
- Serious Layout in MS Word
- A Supercomputing vocabulary primer
- Planning categories and tags for an organized blog
- Improving Your Presentations
- 1-minute Photo Improvement
- Why Do You Blog?
- Batch Processing with Affinity Photo
- The Entrepreneur’s 10-Step Condensed Business Plan
- iPad: How Old is Too Old?
- Do I Have Enough to Quit My Day Job?
- Leave Localization to the Pros
- Make Your Calendars Play Nice Together
- Free Graphics Sources
- Mirrored Margins in MS Word
- A Tale of Three Headsets
- Time to Move On
- The Event Plan: a Tradeshow Primer
- GoToWebinar Basics
- Outlook for Mac: So Close!
- From Windows to Mac
- Evernote is Awesome
- Set Up a DocBook Toolchain
- Your Professional Resume
- Stock Photography Tips
- Tricking Your Customers is Disrespectful
- Deadline Management
- Manage To-dos With Basecamp
- The Brydge+ iPad Keyboard
- LinkedIn for Job Seekers
- Week Numbers in Outlook
- Hidden Impacts of Project Schedule Delays
- Getting Started in Self-publishing
- 13 Tips for Your Blog or Newsletter
- Do Religion and Marketing Mix?
- Consistent Color = Brand Power
- Outlook Automation with “Quick Steps”
- Comment Spam: I Give Up
- Good Design Housekeeping
- File Naming Sanity
- PowerPoint Graphics Tips
- Comment Karma
- Comparing Two iPad Keyboards: ZAGG and Logitech
- Outlook Rules 101
- Consolidated Outlook Inbox
- Five Steps to Plan a Website
- Choosing a Domain
- Outlook Productivity: Tagged Searching
- Considering a Switch from Windows to Mac?
- Tradeshow Giveaways & Promotional Gifts
- Why Rush Jobs Are Evil
- Online Printing: Customer Service is King
- Estimate Etiquette
- Getting Organized With Outlook PSTs
- WordPress vs. Weebly
- Comparing 5 Online PM Tools
- Choosing your Next Non-Mac Computer
- Is it Really a Blog?
- Your Laptop’s Video Connectors
- Know Your Graphics – or Look Like You Do
- Add a Keyboard to Your iPad
- Letterhead in an Email World
- Use Simple URLs
- Keep in Touch with Your Customers With Email
- Rolling Up the Feedback
- Keep Agency Project Costs Down
- Merchandising and Your Brand
- Your Email Address and Your Brand
- B2B Social Media: Are you overlooking StumbleUpon?
- Email Marketing vs. Spam
- The Long-copy Sales Page in 5 Steps
- You Need a Writing Style Guide
- Why Reference Cards?
- Lose the Hyphen!
- The Minimalist Marketing Plan
- Your Business Name and Domain
- Trade Downloads For User Data
- Monitor Social Media For Product Feedback
- Take Every Branding Opportunity
- Messaging 101
- Creative Use of Your Customer Service Stories
- Don’t Stop With a Call To Action
- Creating a Text-based Logo
- The Reluctant Social Media Networker
- Save Money With an Effective RFQ
- User Communities and Exclusivity
- Recommendations and Your Reputation
- The iPad As Business Tool
Kathleen,
Thank you for the blog post and recommending us! Next time you have a job please pick up the phone and give me a call. In this day and age of outsourcing and automated phone mazes people love the ability to pick up the phone and call a person. It’s one of the main things that separates us from other online print shops.
Actually this brings up something I didn’t write about in the blog post: I wasn’t sure which stock I should choose when first placing my order, so I called you and you helped me out in just a few minutes. That never could have happened with many/most of those other online print services.