Years ago, I managed documentation projects for a group within a major multinational corporation. All of our documents (and web content) were localized into Chinese, Portuguese, and Russian.
We had the Russian and Chinese done by an agency, but the Portuguese was done by a team member in Brazil: a person who I found to be very articulate, intelligent, and talented. Many months into the project, a user from Brazil contacted us to point out several serious issues with the Portuguese content. I sent a few of our Portuguese docs to our agency to have it checked, and they said that the localization had been very poorly done — that the writing seemed very stilted and poorly translated. Of course I would never have known if nobody had alerted us!
Moral of the story
I learned two things from this experience:
1. Just because a person is articulate, it doesn’t mean they automatically possess the skill to be good at localizing content.
2. No matter who does your localization (even a professional agency), you should periodically have it checked out by a different person just to be sure.
- Receive email notifications of new posts:
Click a tag for related posts:agencies audiences Basecamp blog brand business call to action community computers customers customer support editing email estimates fonts freelance gadgets graphics iPad job hunting leads logos mac marketing messaging Outlook packaging planning PR productivity product review professionalism project management projects recommendations resume reviews self publishing social media stock photography Technology tradeshows web design windows writing
Read about it here. Have a question or comment? Email me! (see links below).
- 1-minute Photo Improvement
- Why Do You Blog?
- Batch Processing with Affinity Photo
- The Entrepreneur’s 10-Step Condensed Business Plan
- iPad: How Old is Too Old?
- Do I Have Enough to Quit My Day Job?
- Leave Localization to the Pros
- Make Your Calendars Play Nice Together
- Free Graphics Sources
- Mirrored Margins in MS Word
- A Tale of Three Headsets
- Time to Move On
- The Event Plan: a Tradeshow Primer
- GoToWebinar Basics
- Outlook for Mac: So Close!
- From Windows to Mac
- Evernote is Awesome
- Set Up a DocBook Toolchain
- Your Professional Resume
- Stock Photography Tips