Your email address is an opportunity to keep your brand in front of your users with every message.
Scenario: John Fakename has founded a company called United Widget Cleaners, for which he got the domain unitedwidgets.com. Yet for his email, he uses firstname.lastname@example.org. What’s wrong with this picture? John is detracting from his brand and wasting an excellent opportunity to remind his prospects about his company.
Creating your email address
Once you get your domain, use an email address from that domain, NOT gmail, yahoo, or from your ISP. Using an email from anywhere other than your domain sends conflicting messages to your prospects. It tells them that you are not quite as established in your business as you should be. Or it may tell them that you don’t pay as much attention to details as you should. It may even tell them that you don’t have the technical know-how to set up email addresses, even if that’s not the case.
If you have multiple email accounts in your email client, be careful to choose the correct outgoing account. This is especially important for those entrepreneurs with multiple companies.
Creating email addresses for your domain is something that is usually free and easy to do with most domain hosts. Log in to your host’s page and look for a FAQ or support section to see how. Here are instructions for some popular hosts: 1&1, GoDaddy, and Blue Host.
The Email Sig
Now take it a step further: make sure that your brand is included in all your emails by setting up a “sig”, or email signature. List your name, company name, email address, and web URL. If you have Twitter, LinkedIn, a blog, or other social media sites, you should link to those as well. You can even embed graphics such as your logo. Just remember to keep the amount of this content low. A caveat: if a large number ofyour prospects are likely to use email clients that do not support rich text or HTML, then skip the graphics and keep things simple.
Here is what my sig looks like:
The moral of the story
When you develop a brand, commit to it! Don’t detract from your brand by using en email address from anywhere other than your own domain.
Click a tag for related posts:agencies Basecamp blog brand business computers customer support editing email estimates evernote freelance gadgets graphics iPad job hunting logos mac marketing messaging notes Outlook packaging planning PowerPoint presentations productivity product review professionalism project management projects recommendations resume reviews self publishing social media spam stock photography Technology tradeshows virtual meetings web design windows Word writing
- Comparing Five Note-taking Tools
- Breaking up with a client
- Virtual Meeting Tip: Sound
- Can we reduce travel to business meetings?
- A Blog Post about Blogging
- Serious Layout in MS Word
- A Supercomputing vocabulary primer
- Planning categories and tags for an organized blog
- Improving Your Presentations
- 1-minute Photo Improvement
- Why Do You Blog?
- Batch Processing with Affinity Photo
- The Entrepreneur’s 10-Step Condensed Business Plan
- iPad: How Old is Too Old?
- Do I Have Enough to Quit My Day Job?
- Leave Localization to the Pros
- Make Your Calendars Play Nice Together
- Free Graphics Sources
- Mirrored Margins in MS Word
- A Tale of Three Headsets
- Time to Move On
- The Event Plan: a Tradeshow Primer
- GoToWebinar Basics
- Outlook for Mac: So Close!
- From Windows to Mac
- Evernote is Awesome
- Set Up a DocBook Toolchain
- Your Professional Resume
- Stock Photography Tips
- Tricking Your Customers is Disrespectful
- Deadline Management
- Manage To-dos With Basecamp
- The Brydge+ iPad Keyboard
- LinkedIn for Job Seekers
- Week Numbers in Outlook
- Hidden Impacts of Project Schedule Delays
- Getting Started in Self-publishing
- 13 Tips for Your Blog or Newsletter
- Do Religion and Marketing Mix?
- Consistent Color = Brand Power
- Outlook Automation with “Quick Steps”
- Comment Spam: I Give Up
- Good Design Housekeeping
- File Naming Sanity
- PowerPoint Graphics Tips
- Comment Karma
- Comparing Two iPad Keyboards: ZAGG and Logitech
- Outlook Rules 101
- Consolidated Outlook Inbox
- Five Steps to Plan a Website
- Choosing a Domain
- Outlook Productivity: Tagged Searching
- Considering a Switch from Windows to Mac?
- Tradeshow Giveaways & Promotional Gifts
- Why Rush Jobs Are Evil
- Online Printing: Customer Service is King
- Estimate Etiquette
- Getting Organized With Outlook PSTs
- WordPress vs. Weebly
- Comparing 5 Online PM Tools
- Choosing your Next Non-Mac Computer
- Is it Really a Blog?
- Your Laptop’s Video Connectors
- Know Your Graphics – or Look Like You Do
- Add a Keyboard to Your iPad
- Letterhead in an Email World
- Use Simple URLs
- Keep in Touch with Your Customers With Email
- Rolling Up the Feedback
- Keep Agency Project Costs Down
- Merchandising and Your Brand
- Your Email Address and Your Brand
- B2B Social Media: Are you overlooking StumbleUpon?
- Email Marketing vs. Spam
- The Long-copy Sales Page in 5 Steps
- You Need a Writing Style Guide
- Why Reference Cards?
- Lose the Hyphen!
- The Minimalist Marketing Plan
- Your Business Name and Domain
- Trade Downloads For User Data
- Monitor Social Media For Product Feedback
- Take Every Branding Opportunity
- Messaging 101
- Creative Use of Your Customer Service Stories
- Don’t Stop With a Call To Action
- Creating a Text-based Logo
- The Reluctant Social Media Networker
- Save Money With an Effective RFQ
- User Communities and Exclusivity
- Recommendations and Your Reputation
- The iPad As Business Tool