Event management has become a big part of what I do. One thing I stress is that every event needs a documented plan: it starts with strategy and then dives into the tactics. Not only does this give everyone a single “plan of record” to refer to as they work on the show, it helps you with planning […]
A few months ago I needed to quickly come up to speed on using the GoToWebinar platform for a client. Webinars are all the rage these days, so this was a nice bit of knowledge to get into place and I was happy for the opportunity. So, as I typically do, I am sharing […]
We are a melting pot of lots of things including faiths and we are all free to express that. Just go into it knowing that not everybody in your audience will agree with your sentiment, and some folks will feel uncomfortable about it.
Repurposing existing design work for another deliverable is a great way not only to make better use of your design budget, it helps you achieve a consistent look and feel across projects. But this means having to do some up-front planning and having to keep your projects organized. Keep your files clean as you work, or plan on time after the deliverable is sent off to clean up the files.
What are the common-sense rules to naming files? Does it really matter? Even though your computer allows you great flexibility in naming files, think ahead to how the file will be used. Take pity on the user that will have to type that name into a web browser, and be mindful of how the name will look once the escape codes are entered in place of spaces.
Giveaways typically have multiple purposes. They are a way to attract people to your booth, they provide a way for you to collect leads which hopefully turn into sales, and they are a way for you to promote your brand to prospective customers. However, these purposes can sometimes be at cross-purposes. Exhibiting at a tradeshow is expensive. Get the most from your tradeshow budget by not just driving “traffic” to you booth, but by driving “prospective customers” there.
No matter how great you are at planning, we all get hit with rush projects sometimes. Having a great working relationship with an agency is your first step toward being able to pull of small miracles when you need to do a rush project. Be aware of the risks, look at where you can simplify what you need, and be sure to let your agency know you appreciate their work.
In everything in life, you get what you pay for, and online printing services are no exception. Customer service became the final deal-breaker that caused me to choose just one of these services for all of my future online printing needs.
When it comes to merchandising, the item you select becomes an extension of your brand. Make sure that it is something that reflects the quality of your brand and that it is something that your customers will relate to you.
A style guide is the way that you can make sure that everyone writing content for your company is using tone and vocabulary and presenting your brand in a consistent way–whether it is web copy, brochures, technical papers, or even correspondence.
A marketing plan is critical to every company. If you don’t have a plan in place yet, commit to taking just one hour to create a “Minimalist Marketing Plan” so you can rely on more than just luck to make some sales and move forward.
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