Giveaways typically have multiple purposes. They are a way to attract people to your booth, they provide a way for you to collect leads which hopefully turn into sales, and they are a way for you to promote your brand to prospective customers. However, these purposes can sometimes be at cross-purposes. Exhibiting at a tradeshow is expensive. Get the most from your tradeshow budget by not just driving “traffic” to you booth, but by driving “prospective customers” there.
No matter how great you are at planning, we all get hit with rush projects sometimes. Having a great working relationship with an agency is your first step toward being able to pull of small miracles when you need to do a rush project. Be aware of the risks, look at where you can simplify what you need, and be sure to let your agency know you appreciate their work.
In everything in life, you get what you pay for, and online printing services are no exception. Customer service became the final deal-breaker that caused me to choose just one of these services for all of my future online printing needs.
An accurate estimate requires takes time, which costs an agency money to develop and pulls resources from other projects. Give them time to get you the right estimate, and respect their time, and you’ll have gone a long way toward developing a good relationship with them.
Reduce the risk of heartache from a corrupted Outlook file by dividing your stored emails into multiple PSTs. You’ll be better organized, your Outlook will perform a bit better, and you’ll be more likely to be able to retrieve at least some of your data in the event of an Outlook crash.
There are many tools available to help you quickly get a site online. If you want to do the work yourself, then regardless of the tool you choose you will need to invest some time to learn it–so make that investment of your time in a tool that seems to have the most to offer.
I wanted a good way to track projects that was also easy for my team to share and my client to see. MS Project was overkill, and I didn’t want to keep emailing spreadsheets around. I looked at 5 tools, and am very happy with the one I ended up using.
Rolling up feedback is more important than you think. Not rolling up your feedback can add hundreds and sometimes thousands of dollars to the cost of your project, add extra rounds of revisions, and increase the risk that important feedback will be missed.
StumbleUpon is another tool in the social media toolbox that lets us stay in touch with the world with as little effort as possible. And now that it has surpassed Facebook as the leading social media tool, your Stumbles may be seen by more people than ever.
A style guide is the way that you can make sure that everyone writing content for your company is using tone and vocabulary and presenting your brand in a consistent way–whether it is web copy, brochures, technical papers, or even correspondence.
A marketing plan is critical to every company. If you don’t have a plan in place yet, commit to taking just one hour to create a “Minimalist Marketing Plan” so you can rely on more than just luck to make some sales and move forward.
They say that to start a project off on the right foot you should hold an effective kickoff meeting. I think that you can start it off on an even better foot by starting out with an effective request for quote (RFQ).
I thought the iPad would be a fun toy, but that it would probably take only a few months to be relegated to the bedside as an expensive eBook reader. Boy was I wrong! After 6 months of daily use, I count my iPad as my favorite productivity tool.
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