Everyone knows that if you are starting a business, your first step is a business plan. This is true no matter what size your business will be and what you plan to do. But too often, would-be entrepreneurs get mired in this step and never seem to get anywhere.
Part of being a professional is knowing when to move on and to do so in a professional way.
Taking a job, whether as an employee or as a contractor, is not the same thing as entering into a marriage. You are there to do your best work for your employer or client, but if […]
Event management has become a big part of what I do. One thing I stress is that every event needs a documented plan: it starts with strategy and then dives into the tactics. Not only does this give everyone a single “plan of record” to refer to as they work on the show, it helps you with planning […]
A few months ago I needed to quickly come up to speed on using the GoToWebinar platform for a client. Webinars are all the rage these days, so this was a nice bit of knowledge to get into place and I was happy for the opportunity. So, as I typically do, I am sharing […]
Freelancer Tip #1: Even those with years of freelancing behind them can get in a deadline bind, and the more clients you juggle, the harder it gets. Missed deadlines are a fact of life: it is timely communication that can make missed deadlines okay (or at least not so bad).
Everyone knows that project slips are sometimes unavoidable and so the agencies plan for this, but major schedule delays cause a ripple effect of problems for the freelancers and other resources on your project.
Quick Steps are yet another handy tool in Outlook to help you keep your mass of messages organized. Combined with PSTs, tagged searching, and the other Outlook features I’ve written about here, Quick Steps helps Outlook be a great hub for your email communications.
Repurposing existing design work for another deliverable is a great way not only to make better use of your design budget, it helps you achieve a consistent look and feel across projects. But this means having to do some up-front planning and having to keep your projects organized. Keep your files clean as you work, or plan on time after the deliverable is sent off to clean up the files.
Want your clients to be happy with your PowerPoint templates? Give your client flexibility by inserting graphics as individual elements: Don’t merge all your graphics into a single graphic. Also, be sure not to call it a “template” until it really is a template.
Sellers and bloggers need your feedback and comments, so take the time to give feedback when you can. For sellers on sites such as Amazon, feedback that “everything was as expected” is better than no feedback at all. Be sure to place blame (and credit) where it belongs, and try to stay constructive and fair.
Giveaways typically have multiple purposes. They are a way to attract people to your booth, they provide a way for you to collect leads which hopefully turn into sales, and they are a way for you to promote your brand to prospective customers. However, these purposes can sometimes be at cross-purposes. Exhibiting at a tradeshow is expensive. Get the most from your tradeshow budget by not just driving “traffic” to you booth, but by driving “prospective customers” there.
No matter how great you are at planning, we all get hit with rush projects sometimes. Having a great working relationship with an agency is your first step toward being able to pull of small miracles when you need to do a rush project. Be aware of the risks, look at where you can simplify what you need, and be sure to let your agency know you appreciate their work.
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