The company my partner and I run provides writing, editing, layout, general marketing, and other services to all kinds of companies, but most of our clients are in high tech, including several clients in the supercomputing industry. Whenever I bring in a new editor, booth helper, or anyone else, I send this mini-glossary of industry […]
Most blogs contain posts which are discrete stories are articles that, while they might share common topics, are intended to be read on their own, not as part of a linear progression. For these blogs, unless you have set up some order, the posts are in an unstructured row that your users can either read […]
I’ve heard recently from some friends who blog that they are discouraged that they don’t have much engagement with their readers. With no feedback or interaction, they are wondering why they should even bother. This started a conversation that focussed on answering just one simple question: Why do you blog?
Everyone knows that if you are starting a business, your first step is a business plan. This is true no matter what size your business will be and what you plan to do. But too often, would-be entrepreneurs get mired in this step and never seem to get anywhere.
The newer the iPad, the better — but as long as you are not having issues, older models are perfectly fine for most users. When the next version of the operating system comes out in Fall 2017, it will be compatible with most of the recent models. But how old is too old?
When you work for a company with enterprise tools, almost everyone has the exact same kind of computer with the same tools. It’s very comfy how everything works seamlessly together; and if this is your experience, you probably have no idea how challenging a calendar can be.
Every morning, the first thing I do after I get dressed is put on my bluetooth headset. Rather then the Borgesque ear-dongle, I use a headset that goes around my neck, then only put the earbuds in when I get a call or want to listen to music (or white noise). I wear it all day, and […]
Part of being a professional is knowing when to move on and to do so in a professional way.
Taking a job, whether as an employee or as a contractor, is not the same thing as entering into a marriage. You are there to do your best work for your employer or client, but if […]
Event management has become a big part of what I do. One thing I stress is that every event needs a documented plan: it starts with strategy and then dives into the tactics. Not only does this give everyone a single “plan of record” to refer to as they work on the show, it helps you with planning […]
A few months ago I needed to quickly come up to speed on using the GoToWebinar platform for a client. Webinars are all the rage these days, so this was a nice bit of knowledge to get into place and I was happy for the opportunity. So, as I typically do, I am sharing […]
I spend most of my working day reading, writing, sending, and managing email — so the tool I use must be as efficient as possible. When I was on Windows, I was an Outlook power-user. I really came to hate Windows back then so switched over to Mac. I loved everything about my new Mac experience… except I […]
Everyone knows that project slips are sometimes unavoidable and so the agencies plan for this, but major schedule delays cause a ripple effect of problems for the freelancers and other resources on your project.
We are a melting pot of lots of things including faiths and we are all free to express that. Just go into it knowing that not everybody in your audience will agree with your sentiment, and some folks will feel uncomfortable about it.
Quick Steps are yet another handy tool in Outlook to help you keep your mass of messages organized. Combined with PSTs, tagged searching, and the other Outlook features I’ve written about here, Quick Steps helps Outlook be a great hub for your email communications.
Repurposing existing design work for another deliverable is a great way not only to make better use of your design budget, it helps you achieve a consistent look and feel across projects. But this means having to do some up-front planning and having to keep your projects organized. Keep your files clean as you work, or plan on time after the deliverable is sent off to clean up the files.
What are the common-sense rules to naming files? Does it really matter? Even though your computer allows you great flexibility in naming files, think ahead to how the file will be used. Take pity on the user that will have to type that name into a web browser, and be mindful of how the name will look once the escape codes are entered in place of spaces.
Want your clients to be happy with your PowerPoint templates? Give your client flexibility by inserting graphics as individual elements: Don’t merge all your graphics into a single graphic. Also, be sure not to call it a “template” until it really is a template.
Sellers and bloggers need your feedback and comments, so take the time to give feedback when you can. For sellers on sites such as Amazon, feedback that “everything was as expected” is better than no feedback at all. Be sure to place blame (and credit) where it belongs, and try to stay constructive and fair.
I purchased a new ZAGGKeys PROplus keyboard, but then immediately saw an article that showed an overwhelming preference among users for the Logitech Ultrathin. Since my ZAGG was still just a day old, I ordered the Logitech to do a little in-house comparison test.
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- Serious Layout in MS Word
- A Supercomputing vocabulary primer
- Planning categories and tags for an organized blog
- Improving Your Presentations
- 1-minute Photo Improvement
- Why Do You Blog?
- Batch Processing with Affinity Photo
- The Entrepreneur’s 10-Step Condensed Business Plan
- iPad: How Old is Too Old?
- Do I Have Enough to Quit My Day Job?
- Leave Localization to the Pros
- Make Your Calendars Play Nice Together
- Free Graphics Sources
- Mirrored Margins in MS Word
- A Tale of Three Headsets
- Time to Move On
- The Event Plan: a Tradeshow Primer
- GoToWebinar Basics
- Outlook for Mac: So Close!
- From Windows to Mac
- Evernote is Awesome
- Set Up a DocBook Toolchain
- Your Professional Resume
- Stock Photography Tips
- Tricking Your Customers is Disrespectful
- Deadline Management
- Manage To-dos With Basecamp
- The Brydge+ iPad Keyboard
- LinkedIn for Job Seekers
- Week Numbers in Outlook
- Hidden Impacts of Project Schedule Delays
- Getting Started in Self-publishing
- 13 Tips for Your Blog or Newsletter
- Do Religion and Marketing Mix?
- Consistent Color = Brand Power
- Outlook Automation with “Quick Steps”
- Comment Spam: I Give Up
- Good Design Housekeeping
- File Naming Sanity
- PowerPoint Graphics Tips
- Comment Karma
- Comparing Two iPad Keyboards: ZAGG and Logitech
- Outlook Rules 101
- Consolidated Outlook Inbox
- Five Steps to Plan a Website
- Choosing a Domain
- Outlook Productivity: Tagged Searching
- Considering a Switch from Windows to Mac?
- Tradeshow Giveaways & Promotional Gifts
- Why Rush Jobs Are Evil
- Online Printing: Customer Service is King
- Estimate Etiquette
- Getting Organized With Outlook PSTs
- WordPress vs. Weebly
- Comparing 5 Online PM Tools
- Choosing your Next Non-Mac Computer
- Is it Really a Blog?
- Your Laptop’s Video Connectors
- Know Your Graphics – or Look Like You Do
- Add a Keyboard to Your iPad
- Letterhead in an Email World
- Use Simple URLs
- Keep in Touch with Your Customers With Email
- Rolling Up the Feedback
- Keep Agency Project Costs Down
- Merchandising and Your Brand
- Your Email Address and Your Brand
- B2B Social Media: Are you overlooking StumbleUpon?
- Email Marketing vs. Spam
- The Long-copy Sales Page in 5 Steps
- You Need a Writing Style Guide
- Why Reference Cards?
- Lose the Hyphen!
- The Minimalist Marketing Plan
- Your Business Name and Domain
- Trade Downloads For User Data
- Monitor Social Media For Product Feedback
- Take Every Branding Opportunity
- Messaging 101
- Creative Use of Your Customer Service Stories
- Don’t Stop With a Call To Action
- Creating a Text-based Logo
- The Reluctant Social Media Networker
- Save Money With an Effective RFQ
- User Communities and Exclusivity
- Recommendations and Your Reputation
- The iPad As Business Tool