I have recommended blogging to many of my clients and others in my network, whether as their principle outreach or as a complement to or destination for their social media strategy.
From the freelancer to the multinational corporation, a blog is a great way to put content into the world that helps position you and […]
Like it or not, Microsoft Word is a standard for document preparation across almost every industry. While content is typically pulled into InDesign, Affinity Publisher, or another serious desktop publishing package for the production of books and other long documents, sometimes even this step is done in Word.
I work sometimes with clients to prep for large meetings, trade shows, and webinars. It can be discouraging when a client prepares a talk full of useful information that will benefit their customers, only to present it in an uninteresting way that fails to impress.
Lately I’ve had a few projects that were dependent on photos that other people sent me. It has become pretty typical when I request photos that people send stuff that is, well, not so great. You don’t have to be a pro or have a fancy camera to take a photo that can be used in […]
Whether for a blog or a small business, you usually need to include graphics in what you do. No matter how compelling your words are, that graphic helps you to get attention and set the tone.
I was recently contact by someone who wanted to modify an MS Word doc so that the outside margins in his student workbook were large enough for the students to take notes in. This is such a very simple thing to do that I thought I’d just treat this as a freebie and describe the process here.
After 30 years on a PC I became a Mac person, and I will never look back. Interested in making the switch? I’ll draw on my own recent experience with the switch to hopefully make this easier for you. I’ve broken this process down into three main sections: Hardware, Operating System, Software; and then go into a few Annoyances.
Having all kinds of great information is only worthwhile if it is at your fingertips and is easy to retrieve. Evernote’s ubiquity, non-intrusive interface, and ease of use make it an excellent organization choice.
To work in DocBook, your first step is to set up the toolchain. For those new to technical communications, a toolchain is the set of programs, utilities, compilers, etc. that work together to provide you with what you need to get the job done. It’s a chain of tools — get it? I found the process much easier said than done, and so decided to carefully document each step along the journey.
Your resume will have a significant impact on your potential employer’s first impression of you, so you need to make it the best it can be.
These disrespecting ads mislead, sensationalize, and exclusively target emotional triggers to suck browsers into opening an email or clicking that ad.
Freelancer Tip #1: Even those with years of freelancing behind them can get in a deadline bind, and the more clients you juggle, the harder it gets. Missed deadlines are a fact of life: it is timely communication that can make missed deadlines okay (or at least not so bad).
I don’t love Basecamp, but my team does, so that makes it my tool of choice with this team. Here is an overview of how we use it.
LinkedIn is one of the first places people go to learn about you and to help them decide whether to bother calling you in for an interview. Especially if LinkedIn is your primary web presence, you need to give it your full attention to make it as effective as possible.
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- Virtual Meeting Tip: Sound
- Can we reduce travel to business meetings?
- A Blog Post about Blogging
- Serious Layout in MS Word
- A Supercomputing vocabulary primer
- Planning categories and tags for an organized blog
- Improving Your Presentations
- 1-minute Photo Improvement
- Why Do You Blog?
- Batch Processing with Affinity Photo
- The Entrepreneur’s 10-Step Condensed Business Plan
- iPad: How Old is Too Old?
- Do I Have Enough to Quit My Day Job?
- Leave Localization to the Pros
- Make Your Calendars Play Nice Together
- Free Graphics Sources
- Mirrored Margins in MS Word
- A Tale of Three Headsets
- Time to Move On
- The Event Plan: a Tradeshow Primer
- GoToWebinar Basics
- Outlook for Mac: So Close!
- From Windows to Mac
- Evernote is Awesome
- Set Up a DocBook Toolchain
- Your Professional Resume
- Stock Photography Tips
- Tricking Your Customers is Disrespectful
- Deadline Management
- Manage To-dos With Basecamp
- The Brydge+ iPad Keyboard
- LinkedIn for Job Seekers
- Week Numbers in Outlook
- Hidden Impacts of Project Schedule Delays
- Getting Started in Self-publishing
- 13 Tips for Your Blog or Newsletter
- Do Religion and Marketing Mix?
- Consistent Color = Brand Power
- Outlook Automation with “Quick Steps”
- Comment Spam: I Give Up
- Good Design Housekeeping
- File Naming Sanity
- PowerPoint Graphics Tips
- Comment Karma
- Comparing Two iPad Keyboards: ZAGG and Logitech
- Outlook Rules 101
- Consolidated Outlook Inbox
- Five Steps to Plan a Website
- Choosing a Domain
- Outlook Productivity: Tagged Searching
- Considering a Switch from Windows to Mac?
- Tradeshow Giveaways & Promotional Gifts
- Why Rush Jobs Are Evil
- Online Printing: Customer Service is King
- Estimate Etiquette
- Getting Organized With Outlook PSTs
- WordPress vs. Weebly
- Comparing 5 Online PM Tools
- Choosing your Next Non-Mac Computer
- Is it Really a Blog?
- Your Laptop’s Video Connectors
- Know Your Graphics – or Look Like You Do
- Add a Keyboard to Your iPad
- Letterhead in an Email World
- Use Simple URLs
- Keep in Touch with Your Customers With Email
- Rolling Up the Feedback
- Keep Agency Project Costs Down
- Merchandising and Your Brand
- Your Email Address and Your Brand
- B2B Social Media: Are you overlooking StumbleUpon?
- Email Marketing vs. Spam
- The Long-copy Sales Page in 5 Steps
- You Need a Writing Style Guide
- Why Reference Cards?
- Lose the Hyphen!
- The Minimalist Marketing Plan
- Your Business Name and Domain
- Trade Downloads For User Data
- Monitor Social Media For Product Feedback
- Take Every Branding Opportunity
- Messaging 101
- Creative Use of Your Customer Service Stories
- Don’t Stop With a Call To Action
- Creating a Text-based Logo
- The Reluctant Social Media Networker
- Save Money With an Effective RFQ
- User Communities and Exclusivity
- Recommendations and Your Reputation
- The iPad As Business Tool