Like it or not, Microsoft Word is a standard for document preparation across almost every industry. While content is typically pulled into InDesign, Affinity Publisher, or another serious desktop publishing package for the production of books and other long documents, sometimes even this step is done in Word.
This is using the wrong tool for […]
The company my partner and I run provides writing, editing, layout, general marketing, and other services to all kinds of companies, but most of our clients are in high tech, including several clients in the supercomputing industry. Whenever I bring in a new editor, booth helper, or anyone else, I send this mini-glossary of industry […]
Most blogs contain posts which are discrete stories are articles that, while they might share common topics, are intended to be read on their own, not as part of a linear progression. For these blogs, unless you have set up some order, the posts are in an unstructured row that your users can either read […]
I work sometimes with clients to prep for large meetings, trade shows, and webinars. It can be discouraging when a client prepares a talk full of useful information that will benefit their customers, only to present it in an uninteresting way that fails to impress.
Lately I’ve had a few projects that were dependent on photos that other people sent me. It has become pretty typical when I request photos that people send stuff that is, well, not so great. You don’t have to be a pro or have a fancy camera to take a photo that can be used in […]
I’ve heard recently from some friends who blog that they are discouraged that they don’t have much engagement with their readers. With no feedback or interaction, they are wondering why they should even bother. This started a conversation that focussed on answering just one simple question: Why do you blog?
Everyone knows that if you are starting a business, your first step is a business plan. This is true no matter what size your business will be and what you plan to do. But too often, would-be entrepreneurs get mired in this step and never seem to get anywhere.
The newer the iPad, the better — but as long as you are not having issues, older models are perfectly fine for most users. When the next version of the operating system comes out in Fall 2017, it will be compatible with most of the recent models. But how old is too old?
When you work for a company with enterprise tools, almost everyone has the exact same kind of computer with the same tools. It’s very comfy how everything works seamlessly together; and if this is your experience, you probably have no idea how challenging a calendar can be.
I was recently contact by someone who wanted to modify an MS Word doc so that the outside margins in his student workbook were large enough for the students to take notes in. This is such a very simple thing to do that I thought I’d just treat this as a freebie and describe the process here.
Every morning, the first thing I do after I get dressed is put on my bluetooth headset. Rather then the Borgesque ear-dongle, I use a headset that goes around my neck, then only put the earbuds in when I get a call or want to listen to music (or white noise). I wear it all day, and […]
Part of being a professional is knowing when to move on and to do so in a professional way.
Taking a job, whether as an employee or as a contractor, is not the same thing as entering into a marriage. You are there to do your best work for your employer or client, but if […]
Event management has become a big part of what I do. One thing I stress is that every event needs a documented plan: it starts with strategy and then dives into the tactics. Not only does this give everyone a single “plan of record” to refer to as they work on the show, it helps you with planning […]
A few months ago I needed to quickly come up to speed on using the GoToWebinar platform for a client. Webinars are all the rage these days, so this was a nice bit of knowledge to get into place and I was happy for the opportunity. So, as I typically do, I am sharing […]
I spend most of my working day reading, writing, sending, and managing email — so the tool I use must be as efficient as possible. When I was on Windows, I was an Outlook power-user. I really came to hate Windows back then so switched over to Mac. I loved everything about my new Mac experience… except I […]
After 30 years on a PC I became a Mac person, and I will never look back. Interested in making the switch? I’ll draw on my own recent experience with the switch to hopefully make this easier for you. I’ve broken this process down into three main sections: Hardware, Operating System, Software; and then go into a few Annoyances.
To work in DocBook, your first step is to set up the toolchain. For those new to technical communications, a toolchain is the set of programs, utilities, compilers, etc. that work together to provide you with what you need to get the job done. It’s a chain of tools — get it? I found the process much easier said than done, and so decided to carefully document each step along the journey.
Freelancer Tip #1: Even those with years of freelancing behind them can get in a deadline bind, and the more clients you juggle, the harder it gets. Missed deadlines are a fact of life: it is timely communication that can make missed deadlines okay (or at least not so bad).
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- Serious Layout in MS Word
- A Supercomputing vocabulary primer
- Planning categories and tags for an organized blog
- Improving Your Presentations
- 1-minute Photo Improvement
- Why Do You Blog?
- Batch Processing with Affinity Photo
- The Entrepreneur’s 10-Step Condensed Business Plan
- iPad: How Old is Too Old?
- Do I Have Enough to Quit My Day Job?
- Leave Localization to the Pros
- Make Your Calendars Play Nice Together
- Free Graphics Sources
- Mirrored Margins in MS Word
- A Tale of Three Headsets
- Time to Move On
- The Event Plan: a Tradeshow Primer
- GoToWebinar Basics
- Outlook for Mac: So Close!
- From Windows to Mac
- Evernote is Awesome
- Set Up a DocBook Toolchain
- Your Professional Resume
- Stock Photography Tips
- Tricking Your Customers is Disrespectful
- Deadline Management
- Manage To-dos With Basecamp
- The Brydge+ iPad Keyboard
- LinkedIn for Job Seekers
- Week Numbers in Outlook
- Hidden Impacts of Project Schedule Delays
- Getting Started in Self-publishing
- 13 Tips for Your Blog or Newsletter
- Do Religion and Marketing Mix?
- Consistent Color = Brand Power
- Outlook Automation with “Quick Steps”
- Comment Spam: I Give Up
- Good Design Housekeeping
- File Naming Sanity
- PowerPoint Graphics Tips
- Comment Karma
- Comparing Two iPad Keyboards: ZAGG and Logitech
- Outlook Rules 101
- Consolidated Outlook Inbox
- Five Steps to Plan a Website
- Choosing a Domain
- Outlook Productivity: Tagged Searching
- Considering a Switch from Windows to Mac?
- Tradeshow Giveaways & Promotional Gifts
- Why Rush Jobs Are Evil
- Online Printing: Customer Service is King
- Estimate Etiquette
- Getting Organized With Outlook PSTs
- WordPress vs. Weebly
- Comparing 5 Online PM Tools
- Choosing your Next Non-Mac Computer
- Is it Really a Blog?
- Your Laptop’s Video Connectors
- Know Your Graphics – or Look Like You Do
- Add a Keyboard to Your iPad
- Letterhead in an Email World
- Use Simple URLs
- Keep in Touch with Your Customers With Email
- Rolling Up the Feedback
- Keep Agency Project Costs Down
- Merchandising and Your Brand
- Your Email Address and Your Brand
- B2B Social Media: Are you overlooking StumbleUpon?
- Email Marketing vs. Spam
- The Long-copy Sales Page in 5 Steps
- You Need a Writing Style Guide
- Why Reference Cards?
- Lose the Hyphen!
- The Minimalist Marketing Plan
- Your Business Name and Domain
- Trade Downloads For User Data
- Monitor Social Media For Product Feedback
- Take Every Branding Opportunity
- Messaging 101
- Creative Use of Your Customer Service Stories
- Don’t Stop With a Call To Action
- Creating a Text-based Logo
- The Reluctant Social Media Networker
- Save Money With an Effective RFQ
- User Communities and Exclusivity
- Recommendations and Your Reputation
- The iPad As Business Tool